We provide you with this consent and privacy notice to make sure you understand the purpose of the herningCentret app, which information will be collected about you, how we will collect it and what we will use it for.
We made the herningCentret app to help you get the most out of the services in herningCentret. Opening hours, contact information and other practical information are always at hand in the app. We will show you what is new and on sale in your favourite shops. We will even reward you points for visiting herningCentret that you can redeem for prizes in our loyalty program.
To make sure the app is running smoothly on your device and that it is easy for you to use, we will collect information about your device and how you use the app.
To make sure the loyalty program is used fairly, we require you to register an account in the app if you want to use the loyalty program. If you decide to register an account, we will collect information about you as a person.
Data collected about your device and how you use the app after you register for an account, will be linked to the information we collect about your person.
We will use all the information collected to try and show you the most relevant marketing material from the shops in the mall.
To measure the effect of our marketing on third-party advertisement networks like Facebook and Google, we share data about you with third party advertisement network providers if you decide to register an account.
We ask you to read and understand this privacy notice before you download and use the herningCentret app.
By downloading and using the herningCentret app, I consent to receiving messages and notifications about services provided by the app, herningCentret and the shops in herningCentret.
I also consent to receiving marketing material in the herningCentret app from the shops in herningCentret. A list of the shops can always be found in the app.
Finally, I consent to letting herningCentret target advertisements to me on third-party advertisement platforms using Facebook, Google and Adform, if I decide to register an account in the app. I understand that I will not receive more advertisement, but that the advertisements shown to me might be based on information collected about me in the herningCentret app. I understand that I can use the app without registering an account, in which case no information collected about me in the app will be shared with third-party advertisement platforms. I understand that I may opt-out of sharing third-party
The following information about your device will be collected when you use the app:
Information about your usage of the app will be collected using event tracking. When you perform an action in the app, an event describing your action will be registered. An event will be registered every time you do any of the following:
We analyse the device and usage information to make sure the app is running smoothly on the different devices available and to better understand how the app is being used.
If you consent to sharing your location with the app, an event will be registered every time you do any of the following:
The information about your location is used to reward your points for visiting herningCentret and to let the shops know how many visits a marketing campaign influenced. Your personal data will never be shared with any shop in herningCentret.
If you consent to receiving notifications from the app, an event will be registered every time you receive a notification.
The information collected about your location and notifications are mixed with the additional usage data and used for the same purposes.
Every time you send a support request an event will be registered along with any information contained in the request. The support requests are registered so we can investigate and resolve your request.
If you choose to register an account, you can do so either by inputting your information manually or by using your Facebook account. If you are using the iOS version of the app, you can also use Apple ID for registering.
The following information is mandatory for us to create an account for you:
We might ask you for additional information about you during the registration. Each piece of additional information is optional.
If you register an account using your Facebook account, the following information will be collected from your Facebook account:
We use your email address, password, telephone number and Facebook user id (if collected) to authenticate you when you login to your account. We use your name and profile picture to show your name and picture on your profile in the app. We will analyse information collected about you during the registration, information about your device and information about your use of the app to show you the most relevant marketing content in the app.
Information collected after your account registration about your device and your use of the app will be connected to the information registered on your account, but information collected before your account registration will never be connected to the information registered on your account.
herningCentret will be the data controller, responsible for the collection and processing of your data. You can contact us using the following information:
Address: Merkurvej 1 B, 1., 7400 Herning, Denmark
Information about you is collected and processed based on your consent.
We keep a record of when and how we got consent from you and we keep a record of exactly what information were provided to you at the time.
You can always withdraw your consent to process information about your person by deleting your registered account in the app. If you delete your account, we will delete or anonymise your personal data.
You are not under any obligation to give us personal data.
We share the personal data with our data processors, who help us collect and analyse the personal data.
We use third-party advertisement networks to advertise for the app. If you decide to register an account in the app, we will share with Facebook, Google and Adform, when you registered your account and every time you start the app. This enables us to use the third-party advertisement network providers’ tools for measuring the effects of our app advertisements. You can read the third-party advertisement network providers’ privacy policies here:
If you do not want to have your data shared with third-party advertisement networks, you are able to opt-out using the Profile Settings in the app.
We share the personal data with data processors outside the EU. We transfer the personal data based on the EU-US Privacy Shield. The EU-US Privacy Shield protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States for commercial purposes. It allows the free transfer of data to companies that are certified in the US under the Privacy Shield.
Your information is securely stored with our data processors in and outside the EU.
We keep the personal data until the time when you have been inactive for 12 months or you delete your account in the app. We will then dispose your information by erasing it from our servers or anonymising it.
The record of when and how we got consent from you and exactly what were consented to at the time are stored for two years after your account is deleted.
Under data protection law, you have rights, including:
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you in some way.
Please send us requests regarding your data protection rights using the support request features in the app or by emailing us at email@example.com.
If you are unhappy with our processing of your personal data, you can lodge a complaint with your local supervisory authority. We urge you to contact us before you complain. We will try to assist you the best way possible.
Supervisory authority of Denmark:
Datatilsynet – The Danish Data Protection Agency
Address: Borgergade 28, 5, 1300 København K
Tel.: +45 33 19 32 00